External Trends – CREST, PEST, PESTEL
1. Identify one organization operating in Canada. Air Canada, Canada’s national airline company. 2. List the external trends in each category of CREST/PEST/PESTEL. CREST: Competition, regulation and laws, economy, social, technology. PEST: Political, economic, social, technological. PESTEL: Political, economic, social, technological, environmental, legal. 3. Explain how the trends could impact this organization and what that organization would need to do...