Tag: marketing plan

Marketing Plan for Walmart Inc. Current Trends Affecting Walmart’s Marketing Plan 1 – Growth of Micro-Influencers (socio-cultural & technological trend): Over 20 years ago, marketing was based on advertising on newspapers, tv channels, radio channels. Now, most of the marketing is conducted on social media by making collaborations with influencers, Instagrammers, bloggers, etc (Forbes, 2018). Positive implications of this trend...