International Marketing – Gilly, Cateora, Graham Chapter 16 Questions and Answers
International Marketing – Gilly, Cateora, Graham Chapter 16 Questions and Answers The most important elements of marketing communications for most companies are _____ and personal selling. Advertising True or false: Sales promotions involve long-term efforts that are aimed at consumers or retailers. False What objectives do good public relations accomplish? (Check all that apply.) Unfavourable events, rumours, and stories about...