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International Marketing – Gilly, Cateora, Graham Chapter 16 Questions and Answers

International Marketing – Gilly, Cateora, Graham Chapter 16 Questions and Answers The most important elements of marketing communications for most companies are _____ and personal selling. Advertising True or false: Sales promotions involve long-term efforts that are aimed at consumers or retailers. False What objectives do good public relations accomplish? (Check all that apply.) Unfavourable events, rumours, and stories about...
Categories Marketing and International Marketing

International Marketing – Gilly, Cateora, Graham Chapter 15 Questions and Answers

International Marketing – Gilly, Cateora, Graham Chapter 15 Questions and Answers Identify the accurate statements about a distribution process. (Check all that apply. Commercial negotiations occur among procedures, middleman, and buyers. Ownership or title is passed. When a market has a traditional distribution structure, mass distribution and market penetration are not necessary, because There is not enough product to meet...
Categories Marketing and International Marketing

International Marketing – Gilly, Cateora, Graham Chapter 3 Questions and Answers

International Marketing – Gilly, Cateora, Graham Chapter 3 Questions and Answers In the context of international marketing, culture Affects the way consumer prioritize the things they desire and the things they need. In what way is the culture changing in most countries? It favors smaller families. Which statement is true of culture? It exists in the mind of each person....
Categories Marketing and International Marketing

Tariffs Protectionism Doesn’t Work

Tariffs Protectionism Doesn’t Work Many arguments are commonly used in support of tariffs: Infant industry – theoretically this argument has a considerable degree of validity. However, practically, the argument is carried too far. How do you determine which particular potential industries would develop a comparative advantage and be able to withstand foreign competition? When protection is a mistake, it is...
Categories Marketing and International Marketing

Cultural Imperatives, Cultural Electives, Cultural Exclusives, Causes of Political Instability, Attributes of International Marketers

Cultural Imperatives, Cultural Electives, Cultural Exclusives, Causes of Political Instability, Attributes of International Marketers Culture has a pervasive impact on our business negotiations. Describe the four areas where differing cultures among parties may impact our negotiations with examples. 1. Language Language is one of the most important components of a country’s or person’s culture, and when it comes to business...
Categories Marketing and International Marketing
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